Avoid excessive words that have no meaning or can be said more simply.
- Wrong: "at the present time"
- Right: "now"
- Wrong: "all of a sudden"
- Right: "suddenly"
Do not talk above your audience; if you try to prove
yourself to them, you will prove you are boring.
Just look at this document. ^_^
Avoid repetition, redundancy, and double negatives.
If you write well, things can be properly implied
that will reduce wordiness. Also avoid cliches, they
are boring and wordy.
Beware of "noun disease", the piling-on of excessive
nouns on a verb. Both the following sentences say the
same, but which is clearer?
The more nouns you use in stating a fact which you are trying
to convey will inevitably reduce the impact of the sentence.
Too many nouns make a sentence ineffective.